Predictive psychology: What is this new concept for higher education institutions? We could define predictive psychology as a new branch of psychology that focuses on the use of data and statistical techniques to predict future results, which manages to combine psychometric processes with new artificial intelligence and machine learning technologies to obtain reliable projections about…
Predictive psychology: a new stage for the financial industry All companies fight for attention, sales and, ideally, customer loyalty. Most seek to give a “bribe” to the customer, i.e., give them free stuff, give them points and so many things that they call “loyalty” strategy, however, when a competitor offers something better that customer immediately…
Predictive Psychology: Can it help profiling in the financial sector? In today’s financial world, marked by fierce competition and changing consumer demands, banks face the challenge of deeply understanding their customers. The task of creating accurate and useful profiles of bank customers has never been more critical. Traditionally, this profiling has been based on demographic…
